SELECTING A WORDPRESS TEMPLATE

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Your WordPress template will determine the look and feel of your website. You have thousands of free templates to choose from. Unfortunately, there is no special trick for this. Many of our clients find that they need over an hour to dedicate to this task at a time so it does not become overwhelming. You will want to read the descriptions and tags, check out the reviews, and look at the preview provided. Descriptions and tags are written by the person that designed the theme. While they often provide insight, you may find that they lack consistency from one description to another.

COMMON ISSUES WITH “RENTING” A WEBISTE

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Ownership: Because you are paying monthly or annually for a website, you do not really own your website. This can be an issue if you decide to drop out of the program. You could face loosing your entire website including the content.

Google Analytics v. Marketing Analytics

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We’ve all heard of google analytics and most likely have it installed on our websites the reason being because it’s free. Google Analytics is a web analytics solution that anyone with a website can use but what most don’t know is that there is another way to measure the data on your site and that is with Marketing analytics.

Creating Content

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When web users visit your website you want them to explore it, love it, share it, and come back to visit it again. It is important to make sure the content of your website has superior quality and that you’re presenting this superior quality content to the right crowd.

A Conversation with Vince Chmielewski

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Vince Chmielewski never meant to start his own business. What is now VC Web Designs has always been something he sort of stumbled into, but hasn’t quite fallen for yet.

What is Inbound Marketing?

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Marketing plans are constantly changing to capture the attention of consumers. For many decades marketers have focused on pushing messages out to the general public, hoping that out of the many reached, it will resonate within some. This traditional approach is called “Outbound Marketing” and consumers have learned to tune these efforts out without thought.

A Domain Owner’s Manual

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There are a few important points to keep in mind when creating your domain name. A domain name comes in several parts and those parts are called labels. When dividing up a domain name, it is proper to dissect the name from right to left. The label farthest to the right is called the top-level domain.

Using Location-Based Marketing

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Facebook Places, Gowalla, Foursquare, SCVNGR; most people can recognize some if not all of these names. These are a few companies providing location-based marketing.