Knights Restaurants have been attracting loyal patrons for over 40 years. This year, Knight’s expanded their restaurants to include a downtown Ann Arbor location and needed a fresh, user-friendly online experience to spread the word about this iconic Ann Arbor brand. A custom WordPress design, featuring a thoughtful user experience and an integrated database to update customers on their daily specials was created. High quality food photography and a strategic marketing plan were added to the mix, to create the perfect digital cocktail.