Capturing your target audiences’ undivided attention is not an easy task in today’s on-the-go, digital society. People don’t always have time to read about your business but they will stop to take notice and are more likely to remember powerful multimedia images and messages.
Visual Compass offers a full range of creative services from cinematic videography, captivating photography, engaging animation, and superior audio quality. Let us bring your brand’s story to life and create messages that turn your audience into customers.
Did you know, that YouTube is the second most popular search engine – only behind Google? Or that today alone – 89 million people in the United States will watch 1.2 billion videos online? So what does that mean? YOUR BUSINESS NEEDS A VIDEO!
It all starts with an idea, which turns into a story about your brand that conveys your desired message to your audience. Storytelling is the core of any video and we can transform that story into a script, which will inform and drive your audience to take action. Marketing your business through video turns viewers into fans, fans into new customers, and new customers will increase brand awareness bringing in additional dollars for your company.
I'm First! Pick Me!
Your brand is 53 times more likely to appear on page one of Google search results if you have video incorporated into your online marketing efforts.
Animated Explainer Videos have been proven to increase conversion rates by 40% or more.
So maybe your organization is difficult, boring or impossible to capture on film? No problem, we have your solution – animation and motions graphics videos. This media can be an alternative take on commercials, about us videos, or service videos and is an awesome format to create a unique style or look for your brand. These videos are helpful for showing processes, explaining abstract ideas or breaking down complex information to your audience by showcasing visual representations that are relatable and memorable.
Imagine watching a movie without any sound. It is boring and you definitely feel something is missing, right? Sound is vital, either as a stand-alone piece or part of a visual production. Audio allows your site visitor’s imaginations to construct images in their minds and become more engaged with the media they are viewing.
Visual Compass produces quality audio services for all your video and animation projects or can produce your podcast and radio spots. Your visitors (or in this case listeners) need to clearly hear the message of your story, so the proper audio – music, sound effects, and voice inflection – coupled with your visuals, will set the emotional tone and will make your brand more memorable.
Think about how memorable and emotional a voice can be! In a recent survey, 97% of consumer opinion is DRASTICALLY affected by the use of the voiceover.
A Picture Is Worth...Sales For You!
90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text
Since first impressions are formed within seconds and most of the information people consume and interpret is visual, quality photography can make your site and your brand stick in the viewer’s mind as professional and credible. Professional, relevant images capture more than just a great picture – they give your brand authenticity. Photographs not only show the visitor what your organization offers, but can also make them want to act. People no longer just want to browse a website, they want to experience it.
Not only does Visual Compass have an amazing on-staff photographer with years of experience, training, and a keen eye for the perfect shot, but we also have two studio locations so we can produce any type of background environment that your business/product/service may need. Our top notch digital photographic equipment – both Canon and Nikon cameras, powerful lenses and variety of lighting sources – will produce quality, professional images and will resonate a high level of authenticity to your customers.
Lights, Camera, Action!
Let us make an amazing video for your company, and tell YOUR STORY.
“Working with VC has been exciting and wonderful. They have been patient and thoughtful in the process of our website re-design. I was first drawn to work with them because they are a local company and the interactions with the staff were so great. Thank you, Visual Compass!”
Quality Improvement Specialist
Child Care Network