Digital marketing and a strong brand presence are vital components to a company’s success. Many small businesses believe they don’t need to market on the Internet because the majority of their customers are acquired by location – but with today’s tech-savvy, on-the-go consumers more of your audience is searching for your business online!
Internet marketing enables your business to build relationships with customers and prospects through personalized communications like web content, pay-per-click ad campaigns, social media, SEO, and smart branding. Your competition is doing it, so should you? But better? Visual Compass can help you increase traffic, in more ways than one.
Content is KING! Search engine results are driven by content. Google is crawling your page looking for relevancy, quality, and links to other related articles. By making sure your website is full of relevant, well-written information with special attention to keywords will not only help with your organic search rankings, but it will also captivate your site visitors and increase your conversion rate. Writing and keeping your site’s content updated and fresh can be an overwhelming task, but don’t worry – we will help with that! Visual Compass can create content from scratch or help you with what you already have.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
Do I Know You?
Studies have shown businesses that using display ads gain a 63% increase in Brand Awareness to their targeted audiences.
Want more traffic driven to your website? Pay-per-click (PPC) Ads will reach out to new customers about your specific products/services and can be targeted to geographic areas that make the most sense for your business. We will monitor your campaign and consistently fine-tune the ads, so that you are reaching your target audience within a budget you can afford.
Search Engine Optimization (SEO)
SEO is really a two-part process, which involves developing a solid, optimized web infrastructure that is search-engine friendly and then making sure your site’s content profile is strategically enhancing your organic search rankings. Without organic SEO in place, people will have a hard time finding your site and will find your competitors instead. The parameters for this online marketing tool are constantly changing, let us help you to increase your website’s online visibility thus bringing you quality leads and customers.
Make Them Come To You
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
What You See Is What You Buy
65% of YOUR audience are visual learners
What distinguishes your business from others? Are you playing up your unique selling proposition through your brand’s identity and theme?
Every business should have a look that is distinctive, easily recognizable and conveys its personality. From logo design to integrated marketing campaigns, all aspects of a brand should deliver a consistent image and message. Our talented design and marketing team will work with you to establish your brand, discover what makes you stand out from the rest, and create a strategy to make your brand familiar and appealing to both current and potential customers.
Reporting and Analysis
So you have this great marketing campaign going, but what does it all mean? We will provide you with monthly reporting metrics about your site and marketing efforts. The reports will identify trends and audience behavior patterns allowing you to see where you are getting the best bang for your buck. The analysis will include what we think is working and additional steps for campaign improvements.
Know What's Going On
Tracking both successes and failures are key to making incremental digital improvements but only 16% of small businesses take the time to review the analytical tools they have available.
“Working with VC has been exciting and wonderful. They have been patient and thoughtful in the process of our website re-design. I was first drawn to work with them because they are a local company and the interactions with the staff were so great. Thank you, Visual Compass!”
Quality Improvement Specialist
Child Care Network