Facebook Places, Gowalla, Foursquare, SCVNGR; most people can recognize some if not all of these names. These are a few companies providing location-based marketing.
Focus groups are a form of qualitative research in which a group of people are asked about a product, service, or advertisement in order to collect opinions and perceptions about an idea.
Your website is your image and personality in the virtual world therefore, it is important to know the essentials of making & maintaining a professional web presence.
What is web hosting? Ok, so you want a website that can be visible to the world. In order for that to happen you would need it to be hosted on a web server. Web hosting is a service which provides space for you on a server, making it possible to showcase your website online 24/7.
“CMS, CMS, CMS”—we’ve all heard this acronym, especially when it comes to discussing options like whether WordPress or Drupal is better for a website, but what is a CMS, exactly? And why would anyone need one?
There is no doubt about it: Social media is now essential not just for personal networking purposes but also for business marketing and advertising purposes. 79% of the largest Fortune 500 companies use Facebook, Twitter, Youtube, blogs and other forms of social media to communicate with consumers (Burson-Marsteller, 2009), and 69% of surveyed businesses report significant benefits from social technology, including more effective marketing and higher revenues (McKinsey Global Survey, 2009).
This past weekend, one audacious hacker decided to hack more than ten thousand websites built on the WordPress platform (including many of our own), inserting the creative greeting, “You’ve been hacked…” and presumably his own portrait on the homepage to inform the surprised viewer of his obvious and invasive presence.